BundledinHope

Using The “R”Us Baby Registry to Increase Your Charitable Impact

Are you an expectant parent with a desire to help those less fortunate?

 

If so, Babies“R”Us is offering Baby Registry users the unique opportunity to add something special to their registries that’ll help moms and newborns in need.

 

By adding “Save the Children” to your registry, you can play a big part in raising awareness and collecting funds to help ensure that our country’s littlest victims of poverty receive the most basic childhood necessity – a baby blanket.

 

Our innovative fundraising approach allows registrants to invite family and friends to donate specific dollar amounts to the Bundled in Hope campaign benefiting Save the Children, in lieu of or in addition to gifts.

 

Friends and family members who donate in-store can use their register receipt for tax redemption purposes, and those who donate online will receive a confirmation e-mail.  New and existing registrants are eligible to join the fundraising program anytime before July 11, 2010, and the fundraising will continue throughout the life of the registry. 

 

One hundred percent of cash donations will be directed to Save the Children to purchase baby blankets for those born into poverty and to help provide ongoing support to young children in need in the United States.  

 

For detailed instructions on how to generate awareness and donations to the Bundled in Hope campaign through a new or existing registry, please click here. 

 

For more information on Save the Children, visit Toysrus.com/BundledinHope.  

Faith Hill's Baby Blanket is Up for Auction NOW!

Check it out – Faith Hill’s specially designed, one-of-a-kind baby blanket just posted for auction!

 

Faith expresses her love for life and her three daughters through her unique lilac blanket design, which features a heart and the inspirational phrase, “Love Makes the World Go Round.”

 

Whether Faith Hill is your favorite celeb, you adore her blanket design, or you simply want to show your support for the Bundled in Hope campaign (or all of the above!), now through June 4, you can place a bid on this blanket by clicking here.

One hundred percent of the winning auction bids will be directed to Save the Children’s U.S. Programs to purchase baby blankets for those born into poverty and to help provide ongoing support to young children in need in the United States.  

Check back often to see how much Faith Hill’s blanket helped raise for the Bundled in Hope campaign benefiting Save the Children and to find out which celebrity-designed blanket will be up for auction next!

For more information on Save the Children, visit Toysrus.com/BundledinHope.  

Bid Now on Joely Fisher's One-of-a-kind Baby Blanket!

Check it out today, and check back often – Joely Fisher’s specially designed, one-of-a-kind baby blanket just posted for auction…  

The blanket features three mermaids under water. Whether Joely Fisher is your favorite celeb, you adore her blanket design, or you simply want to show your support for the Bundled in Hope campaign (or all of the above!), now through May 28 you can place a bid on this blanket by clicking here.   

One hundred percent of the winning auction bids will be directed to Save the Children’s U.S. Programs to purchase baby blankets for those born into poverty, and to help provide ongoing support to young children in need in the United States.    

Check back often to see how much Joely Fisher’s blanket helped raise for the Bundled in Hope campaign benefiting Save the Children and to find out which celebrity-designed blanket will be up for auction next!  

For more information on Save the Children, visit Toysrus.com/BundledinHope.  

Only 24 Hours Left to Bid on Laila Ali's Baby Blanket!

Have YOU placed your bid yet?

There are only 24 hours left to bid on the baby blanket designed by Laila Ali for this year’s Bundled in Hope campaign benefiting Save the Children.  The highest bidder will receive the one-of-a-kind celeb-designed blanket delivered to their home in a keepsake box.

Even better, the full amount of each and every bid is directed to Save the Children’s U.S. programs to purchase blankets for babies born into poverty and to help provide ongoing support to young children in some of the most impoverished areas in the United States.  

Stay tuned to find out the winning bid amount! 

  
For more information on Save the Children, visit Toysrus.com/BundledinHope.  

A Note from Mark Shriver Managing Director of Save the Children’s U.S. Programs

One in five children lives in poverty in the United States; many of whom may not receive the key resources needed for cognitive and emotional development. In fact, some families cannot even afford to purchase basic necessities for their little ones, such as baby blankets.

After years of partnering with Save the Children on initiatives to help children during large-scale disasters, in 2009 Toys“R”Us, Inc. launched the Bundled in Hope fundraising program to provide warm baby blankets and create lasting change for the youngest and most vulnerable victims of poverty in the United States.

Thanks to the support of customers at Toys“R”Us and Babies“R”Us stores and online at Toysrus.com/BundledinHope, the 2009 Bundled in Hope campaign raised more than $1 million. Those funds were used to purchase thousands of blankets that are being distributed now to moms and newborns in the most impoverished, rural areas of the country, and provide support for Save the Children’s early childhood development programs.

Recently, I visited a home for impoverished mothers to deliver some of these blankets. As a father of three, I know first-hand a parent’s inherent desire to give their children the best start possible. And for the mothers I met, and the millions like them across the country who are struggling to get by, fulfilling that desire can be difficult.

Providing a blanket can mean so much. Blankets can help soothe and comfort a child during difficult periods of transition early in life, and by donating to the Bundled in Hope campaign, you can help us purchase blankets and continue to support children in need, right here in the United States.

Please consider donating at any Toys“R”Us or Babies“R”Us store nationwide or online at Toysrus.com/BundledinHope through July 11, and know that you are making a big difference in the lives of little ones who most need our help.

Mark K. Shriver

Vice President and Managing Director of U.S. Programs

Save the Children

The Stars Align for a Cause

Stars of stage and screen often lend their names to causes that help those who are less fortunate.  This year, nine celebrity moms best have signed on to support the Toys“R”Us, Inc. Bundled in Hope campaign benefiting Save the Children.  Using their experience as mothers and unique creativity, these high-profile moms have designed one-of-a-kind baby blankets for auction, and are drawing much-needed attention to this heartwarming program.

One hundred percent of all the winning auction bids will be directed to Save the Children’s U.S. Programs to purchase baby blankets for those born into poverty and to help provide ongoing support to young children in need in the United States.    

The 2010 Bundled in Hope campaign is honored and grateful to have enlisted Laila Ali, Blythe Danner, Joely Fisher, Faith Hill, Regina King, Constance Marie, Idina Menzel, Cynthia Rowley and Kelly Rutherford.  Each mom designed a special blanket to be featured online at Toysrus.com/BundledinHope and auctioned between now and Sunday, July 11, 2010.

In fact, the one-of-a-kind baby blanket designed by Laila Ali, athlete and champion of health and fitness, which features a bright-colored Earth with the words “Peace” and “Love” emblazoned across the blanket, posted for auction on Mother’s Day! Additionally, a blanket designed by Tony and Emmy award-winning actress Blythe Danner, featuring bright-colored letters – from A to Z – on a lime green and white background, is also up for auction now.

Check it out the blankets by clicking here.   

Whether Laila Ali or Blythe Danner are your favorite celebs, you adore their blanket designs, or you simply want to show your support for the Bundled in Hope campaign (or all of the above!), you can place your bid online now.

Check back often to see whose blanket is up for auction next and take this opportunity to bid on a blanket designed by your favorite celebrity!

For more information on Save the Children, visit Toysrus.com/BundledinHope.  

Building Hope through the Bundled in Hope Campaign

WE LOVE KIDS! And as a company, Toys“R”Us, Inc. is dedicated to helping children in times of need. Through this year’s Bundled in Hope campaign, Toys“R”Us and Babies“R”Us are once again partnering with Save the Children, a global humanitarian agency working to help children in the United States and around the world, to build hope for the future among the tiniest victims of poverty in our country.

 

Blankets for Babies: Make a Difference in the Life of a Little One

Did you know that children born into poverty often face a higher level of stress and more anxiety-producing situations than those from more affluent families? Research and experience show that something as simple as a blanket can help soothe and comfort a child during difficult periods of transition early in life and foster emotional development, making blankets invaluable to babies in need.

 

Sunday, May 9 through Sunday, July 11, monetary donations made at Toys“R”Us and Babies“R”Us stores nationwide and online at Toysrus.com/BundledinHope will be directed to Save the Children’s U.S. Programs to purchase blankets and provide ongoing support to children in poverty-stricken communities like Appalachia, the Southeast, Mississippi River Delta, Gulf Coast, the Southwest and California's Central Valley.

 

The 2009 Bundled in Hope campaign raised more than $1 million and helped Save the Children purchase 10,000 blankets for infants in shelters, homes and hospitals across the country, while providing ongoing services to ensure continued growth and future success among young ones who are disadvantaged.

 

With the continued help of our customers, we can ensure thousands more babies receive blankets to keep them warm on cold nights, comfort them in times of distress and provide a much-needed sense of security.  

 

Increase Your Impact Using Your Baby Registry

For detailed instructions on how to generate awareness and donations to the Bundled in Hope campaign, simply by adding “Save the Children” to any new or existing registry, please click here.

 

Get Social for a Cause: Follow Our Blog and Join Us on Facebook Today!

Follow “Wrap Session” for regular updates, track our fundraising success, find out how to get and stay involved, and learn more about the lasting impact you can have on the lives of children in need right here in the United States.

 

If you’re on Facebook, make sure to check out Facebook.com/Babiesrus for personal messages from leaders at Save the Children and an up-close look at those involved in the campaign! You can also follow us on Twitter @Toysrus or @Babiesrus and retweet our link to this story or tweet about it yourself.

There’s more to learn about this campaign, and some exciting ways to get involved, so stay tuned!

For more information on Save the Children, please visit www.Toysrus.com/BundledinHope.